My Story
After my own pregnancy and during breast-feeding, I found it hard to find something that was soft, comfortable and pretty; so I decided there and then that it was time that someone designed a NEW model for the modern woman. As the selection then in Sweden was poor and even the quality available on the market seldom pleased me, I took things into my own hands. After my son Maximilian was born 2003, I decided to create a brand NEW design that no one else had thought of and would not associate to nursing clothes. As I like colours and shapes, my challenge was to create a design that was both agreeable on the eye and pleasing to the female figure. The largest need I felt during my own pregnancy was a pair of comfortable jeans, yoga trousers, a top and dress, so that was the reason why the first pattern included those styles. Autumn 2004 I had the designs in my head and by the winter of 2004 / 2005 both the patterns and designs were ready. After that they were design-protected.
I have always loved fashion but, as I am minimalistic, I like small details that make a large influence on the whole impression, I also like to work with lines that makes differences for the shapes and also make a great look.
Paola Maria Friberg
